Jim schindler mcdonald's
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At the age of three, Jim Schindler was put into St. Vincent’s Villa, a Catholic orphanage. After he finished the fifth grade, he was placed in a foster home along with his brother, where they were terribly mistreated. In spite of his unhappy poverty stricken childhood, he managed to maintain an extremely positive, cheerful outlook. A graduate of John Carroll University and a successful businessman, he is the founder/CEO of Bandido’s Mexican restaurants, a small Midwestern chain.
Schindler’s newspaper column, “Schindler Sez, appears in several Indiana papers. In addition he is the author of two books, Schindler’s Tiny Tales & Whatnot, and Schindler’s Short Short Stories & Uncommon Sense (www.jamesaschindler.com). Schindler’s books are an easy to read, enjoyable collection of incredibly short, true, and humorous stories, written with a bit of advice and uncommon sense thrown in for good measure. He has been a guest speaker at the University of Notre Dame and has been quoted in, Bits & Pieces, a national motivational magazine.
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James J. Schindler
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Jim Schindler is the man behind one of the world’s most recognised logos: he played a decisive role in the development of McDonald’s famous golden arches.
The American burger chain’s famous golden arches actually started out as architecture; they didn’t make it to their current status of logo until 1962.
Up until then, McDonald’s logo was a jaunty little hand-drawn character called Speedee who had a hamburger for a head and wore a chef’s hat.
Instead, the golden arches we know today were strictly limited to the roofline.
Designing a New Kind of Restaurant
When the McDonald brothers were looking for an innovative design for their new fast-food restaurant in 1952, they approached several architects – asking them all to incorporate the yellow arches into their design.
This didn’t go down to well with several of the architects they interviewed, but eventually they met an architect called Stanely Clark Meston, who presented the brothers with a gleaming new design for their drive-thru restaurant.
With red and white tiles, and a distinctive roofline that slanted sharply downwards
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