Red bull founder

A History Timeline About Red Bull

Sports History

Red Bull is an energy drink brand that was founded in 1987 by Austrian entrepreneur Dietrich Mateschitz. The idea for Red Bull was inspired by a Thai energy drink called Krating Daeng, which Mateschitz discovered while on a business trip to Thailand. Red Bull was initially launched in Austria in 1987 and quickly became a popular drink among truck drivers and other blue-collar workers. In 1992, Red Bull was introduced to the United States, and by the early 2000s, it had become a global phenomenon. Today, Red Bull is one of the most recognizable and successful energy drink brands in the world, with a presence in over 170 countries. The company has also expanded into other areas, including sports and entertainment, sponsoring events such as the Red Bull Air Race and the Red Bull Rampage mountain biking competition.

The Beginning

Red Bull was founded by Dietrich Mateschitz and Chaleo Yoovidhya. The energy drink was inspired by a similar product in Thailand called Krating Daeng, which means "red bull" in English.

Launch in Austr

Red Bull

Brand of energy drink sold by Red Bull GmbH

This article is about the brand of energy drink. For its distributor, see Red Bull GmbH. For the eponymous original drink, see Krating Daeng. For other uses, see Red Bull (disambiguation).

Red Bull is a brand of energy drink created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020,[8] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi.[9] Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide,[10] including over 12.6 billion in 2024.[11]

Originally available only in a single nondescript flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink, the drink added numerous variants over time. Its slogan, "Red Bull Gives You Wings",[12] is considered one of the most popular and memorable advertising slogans in the world.[13] Rather than following a traditional marketing approach, Red Bull has generate

The Red Bull Logo And The History of The Company

For nearly three decades, Red Bull has lived by the slogan that it gives people wings.

When Red Bull was founded in 1987, it was not only the launch of a new product; it birthed a totally new product category: energy drinks.

From 1987 to the present, we’ll look at the evolution of Red Bull and its iconic logo.

The Red Bull Logo And The History of The Company

1987 – Present 

Most companies would have updated, expanded, or redesigned their logo to some degree — with a 30-year history to brag upon. However, that is not the case for Red Bull. They must have known exactly what they were going for from the day their logo was designed. They must have known the vision for the product and captured it all in the infamous logo. Red Bull’s product is now familiar in almost every country because its logo has not changed since it was formed.

Red Bull Logo Shape and Symbol

It’s not always easy to come up with the perfect logo for your brand with one try. Yet, Red Bull seemed to have pulled that off. The Red Bull trademark feat

Copyright ©oilpike.pages.dev 2025