Bio-page passport
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How To Write A Killer Bio For Your About Page
Talking about yourself is hard.
Like, really hard.
Which is why you can imagine the look on many of our clients’ faces when we say “let’s talk about your website bio.”
After a deep sigh, and a slight chuckle, I usually hear:
“I have no idea where to start.”
Maybe you’re afraid of bragging too much. Maybe you feel like you won’t be able to say enough. Or maybe you feel there’s nothing important to say.
“Do I use first person or third person?”
“Should I talk about where I went to school?”
“How long should it be?”
So. Many. (Good). Questions.
In the wild world of bios and brands, there are so many variations—from one-sentence power statements to six paragraphs of someone’s childhood (and everything in-between). So, which ones actually work?
We’ll go over all of that. Because today we’re dedicating our time to talking about…
Writing A Bio That People Actually Want To Read
Let’s face it: your biography is about you, but not really. I know, I know—it sucks. But before we move any further, we need to understand why
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Your About Page vs. Your Bio Page: The Difference & How to Do Them Right
Your website is one of the main tools you have at your disposal to make real connections with your audience. Most people crave human connection Your website is the perfect place to showcase your humanity, building that coveted connection between you and your customer long before they meet you or choose to work with you.
The two best pages on your site that help build that connection are your About page and your Bio page. Yet these two pages are often confused with one another and are often used interchangeably. Don’t make the same mistake your competition is making; learn the differences between your About and Bio pages and then put that knowledge to work on your site.
The About Page: It’s for Your Audience
Your website is one of the main tools you have at your disposal to make real connections with your audience. Most people crave human connection Your website is the perfect place to showcase your humanity, building that coveted connection between you and your customer long
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Your online persona is your new “first impression.” Whether you’re a freelancer, a corporate executive, or an artist, a well-crafted biography can serve as a passport to your professional world. But why stop at just a bio? Imagine coupling it with a sleek, dedicated landing page. The result? A powerful combination that not only tells your story but also showcases it in the best light possible. Let’s dive into how you can make this happen.
The Anatomy of a Great Biography
Why Write a Biography?
A biography is more than a narrative of your life. It’s a tool for personal branding. It helps you connect with like-minded professionals and opens doors to opportunities you might not have thought possible. When you’re job hunting, a compelling bio can make your application stand out, offering recruiters a glimpse into your professional journey.
The Building Blocks of a Bio
- Introduction: Outline who you are and what you do.
- Career Highlights: Summarize your professional experience.
- Achievements and Credentials: List your significant mileston
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